On July 21st, Shanghai, as the summer heat continues to heat up, the "2023 City Elite Inspiration Challenge" of Henderson Shanghai officially kicked off at the Henderson Celebrity Shopping Center. Ms. Shen Yun, Director of the Huangpu District Sports Bureau in Shanghai, Ms. Pan Yanbing, Director of the Bund Street Office in Shanghai, Mr. Chen Jiajun, General Manager of Renting at Hengji (China) Investment Co., Ltd. (Shanghai), and Mr. Niu Gang, General Manager of Shenglishijia (Shanghai) Sports Culture Development Co., Ltd., jointly attended the opening ceremony. The event integrates six iconic commercial projects located in Jing'an District, Huangpu District, and Xuhui District, and collaborates with the global popular outdoor event organizer, the Sparta Warriors, to utilize diverse project spaces such as commercial courtyards, outdoor public areas, and office buildings to challenge and ignite the vitality of urban elites in different forms of hardcore challenges, conveying a new way of urban life of "enjoying work and entertainment".

From left to right are Mr. Niu Gang, General Manager of Shengli Shijia (Shanghai) Sports and Cultural Development Co., Ltd., Ms. Pan Yanbing, Director of Shanghai Bund Street Office, Ms. Shen Yun, Director of Huangpu District Sports Bureau, and Mr. Chen Jiajun, General Manager of Renting of Hengji (China) Investment Co., Ltd. (Shanghai), from left to right

Mr. Chen Jiajun said, "This is the first deep cooperation between Sparta Warriors and real estate brands in Shanghai for multiple projects, and it is also a continuation of the linkage of various projects in Henderson Shanghai. The event not only expresses the core of the brand's pursuit of excellence, but also reflects Henderson Shanghai's attention and care for 'people'. Whether it is past art, environmental protection and other activities, or this time focusing on the physical and mental health of tenants and the fine operation of the tenant community, it is our long-term way to further achieve 'work enjoyment and entertainment'."

On site of the opening ceremony of the "2023 Urban Elite Inspiration Challenge" held by Henderson Shanghai

The Sparta Warriors Tournament holds over 250 matches annually in 42 countries and regions worldwide, with a total participation of over 10 million people. It is a popular event brand among young and fashionable people. This event integrates the spirit of the competition, cultural community, and emerging lifestyles into the commercial field of Henderson Shanghai, with the starting point of adhering to sports, breaking through oneself, and enjoying a healthy life. Together with the group's subsidiaries, Henderson Star Yang West Bank Center, Henderson Star Han Square, Henderson Celebrity Commercial Building, Henderson 688 Square, Environmental Intelligence International Building, and Henghui International Building, we jointly launched an elite white-collar exclusive training camp, DEKA theme race, and Binjiang Light Wind Run Challenge projects such as the Star Yang Hurricane Race are equipped with a professional coaching team to balance work and sports, creating extraordinary value in work and seeking creative inspiration in sports, unlocking rich and novel experiences for urban elites.

Hengji Shanghai "2023 Urban Elite Inspiration Challenge" Sports Expert Live Experience

Throughout the years, Hengji Shanghai has been based on the group's "people-oriented" development principle and ESG concept, deeply insight into market changes and tenant needs, continuously improving its own services while expanding the infinite possibilities of work and life for white-collar workers. At present, the event has been synchronously launched on the "One Click Star Group" app and the official WeChat mini program of Henderson Land in Shanghai. Tenants of various projects can view relevant information online and complete registration to participate. Since the launch of the "One Click Star Group" app in November 2022, the Hengji Shanghai Rental Project has established an exclusive "One Click Star Group" Shanghai membership system for Hengji (China), continuously providing convenient and intelligent personalized services to tenants, creating a "One Hour Noon for White Collar Classrooms" community project, and launching various community activities such as music, public welfare, art, and life, including "Child Life" life aesthetics interaction, "Live Break" office concert, and "Urban Break" handicraft workshop. As of June this year, more than 200 community activities have been held, with a total of over 10000 people participating. The newly launched official WeChat mini program platform further utilizes member digital operation and multi-channel interaction technology to improve the user system, optimize user experience, build a closed-loop social scene for urban white-collar workers, and assist in project linkage and community building in multiple regions.

The City Elite Challenge will continue until August 19th, activating unlimited potential in work and life through a full energy journey and leading the industry trend. In the future, Henderson Shanghai will actively contribute to community growth, work together with white-collar workers to achieve more diverse social experiences, create a model of new integration of work and life, and continue to advocate for "happy work and exciting life".