On November 10, 2023, Shanghai, Henderson China's benchmark projects - the Starry West Coast Center and Starry Plaza - teamed up with the world-renowned balloon artist DAISY BALLOON to bring the birth of their artwork, making their debut at the Shanghai International Art Trading Week. At the same time, Xingyang Park will specially present NetEase's "ART LOUD Hearing Art" Music Week, and through various forms such as off-site exhibitions, connect the aesthetic context and artistic attitude of the project with the West Bank, helping to further build the culture and art of the West Bank.

"Walking On Air: Art Accompanying" Artwork - "Birth"

DAISY BALLOON and "Birth"

As an important project led by the trading week, the exhibition "Birth" at the Xingyang West Coast Center and Xinghan Square at this year's West Coast Art Expo is one of the "Walking On Air: Art Accompanying" art series jointly launched by Henderson China and DAISY BALLOON. The artist twisted and woven over 1200 long balloons to create a large balloon installation consisting of approximately 10000 small round balloons, and polished each balloon one by one to transform it from its original gray color to a metallic color. The finalized work showcases the infinite power and rhythm of life with a lightweight core, returning to the origin of color and exploring the source of life.

DAISY BALLOON——Apple Bear 260

In addition, the artist brought the work Apple Bear 260 on site, symbolizing birth, love, and creativity, aimed at raising people's awareness of natural disasters caused by global warming. The three works of the on-site Apple Bear 260 series were specially created by the artist for "Walking On Air: Art Walk", cleverly incorporating the remaining balloons from the art pieces in the event, giving them a second life. It represents hope and transformation, as well as showcasing the sustainable development concept of Henderson China that is visible.

The Lumina Art platform, a brand new art platform, was officially launched this year. With a light art form, it blends art with daily life and work, creating a unique artistic attitude. Simultaneously equipped with the Youth Artist Support Program, it provides a platform for more outstanding young Chinese artists to exchange and showcase, helping Chinese artistic creativity enter the world stage. In this issue of Lumina Art, independent artist Chen Chunfei is invited to bring a solo exhibition titled "Searching for You Through That Cloud" to the L1 building of the Starry West Bank Center, using tranquil and refined colors to strip away the inner noise and regain strength to renew and complete oneself. The exhibition will open on November 9th and continue until mid December 2023. This exhibition will be presented in the public space of the project, open to the community and urban public, allowing art to integrate into daily life and follow closely.

As a benchmark project for office buildings and commercial complexes under Henderson Land China, Xingyang West Bank Center and Xinghan Square integrate the form of public welfare art, the concept of integrating work and life, and the thinking of humanistic communities into the local art context, linking global perspectives. Empowering urban spaces with art, integrating public welfare into daily life, advocating for "work and entertainment", connecting people from work to life, deepening the integration of art and culture, sustainable public welfare, and humanistic communities in Hengji China, and further realizing the significant development of commercial and social values.

It is worth mentioning that the Xingyang West Bank Center and Xinghan Square will hold off-site exhibitions during the first "West Bank ARTWEEK" event, and the "Walking On Air: Art Accompanying" public art exhibition will officially open on November 16, showcasing the "transmission" and "convergence" of art works. The event will collaborate with the world's leading international public welfare organization, International Obis, to pay attention to the field of eye health prevention and rescue. At the same time, Hengji China will bring together the brand concept of "enjoying work and having fun" with the vitality of art, creating an open public welfare art event that combines social significance and aesthetic value, continuing the connection between art culture and society, and bringing extraordinary humanistic experiences to the public.