Stars Shining, Officially Opening <br>Walking On Air: Walking with Art

Stars Shining, Officially Opening
Walking On Air: Walking with Art

Activity Time:2023年11月16日

Place:Shanghai

Yesterday, the benchmark project of Hengji China, Xingyang West Bank Center and Xinghan Square, officially opened the theme public welfare art exhibition "Walking On Air: Art Accompanying". Ms. Zeng Zhihui, Director (Leasing and Business Services) of Henderson Land (China) Investment Co., Ltd., Mr. Chen Jiajun, General Manager of Leasing (Shanghai) of Henderson Land (China) Investment Co., Ltd., and Mr. Yu Daowei, Deputy Director of Development Department of International Orbis China, attended the opening ceremony.

01

Literature and Art, Public Welfare, and Humanistic Community
The Integration of Culture and Innovation Interprets the Concept of "Enjoying Work and Having Fun"

"Walking On Air: Art Accompanying" was initiated for the first time under the name of Henderson Land China brand, and jointly created with its benchmark projects in first tier cities in Beijing, Shanghai, and Guangzhou. By integrating art and culture, sustainable public welfare, and a people-oriented community, we convey the brand concept of "enjoying work and having fun", further strengthening the connection between the project, tenants, and consumers, and creating a meaningful and happy lifestyle together. At the same time, the event further deepens the cooperation mechanism with international Obis, relies on the One Click Star Cluster App to open the entrance for member point donations, calls for long-term charitable donations, and truly integrates public welfare into daily life.
02

LUMINA Life+Cross border New Integration
Public Welfare Link Art, Empowering the Beauty of Life

The Star Yang West Bank Center is building a public welfare bridge with "LUMINA Life+" as the platform, to help promote sustainable public welfare, and to bring together art, business, and community to continue to relay in good faith. Mr. Chen Jiajun, General Manager of Renting at Henderson Land (China) Investment Co., Ltd. (Shanghai), said, "The public welfare art exhibition, which is a three place linkage, has landed at the West Bank Center of Xingyang and Xinghan Square. As the first project of the group's" Star "series in Shanghai, it conveys the concept of new integration of work and life. It will empower the beauty of life with art and explore new integration of art and public welfare. Together with multiple partners, it will explore new models of public welfare and create new ways of participating in public welfare undertakings. Through humanistic dialogue and community connection, it will present the diversity and joyful atmosphere of new integration of work and life, and jointly operate the entire" Star "lifestyle."
03

Integrating Humanities and art, Spreading Happiness and Hope
Experience the Convergence and Flow of Vitality

Hengji China has launched the "Walking On Air: Art Accompanying" public welfare art theme event, and collaborated with the globally renowned balloon art team DAISY BALLOON to create a series of art works, "Transmission" and "Gathering", which respectively appeared at the Starry West Bank Center and Starry Plaza. Depicting personal growth and exploration through colorful balloons and changes in light, spreading happiness and hope, and "transmitting" through colorful balloons swaying in the air, forming suspended starlight after light separation, symbolizing individual growth and exploration, spreading and spreading the power of hope and optimism; "Convergence" integrates architecture with the surrounding environment, and the expanded light brings a new flow back together, blending different worlds together.

The two artworks express the project's emphasis on humanities and artistic spirit, allowing the public to feel the convergence and flow of vitality. At present, the same series of works "Resonance" has been exhibited in the Beijing World Financial Center under Henderson China at the beginning of this month. The closing work "Harmony" will be unveiled in the Xinghuan International Business Center in Guangzhou within this month, and the whole exhibition period will continue to the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival in 2024.
04

Gathering Artistic Power to Trigger Public Welfare Ripples

The continuously expanding public welfare influence is gathering more forces for goodness. Invited by LEGO at Xingyang West Bank Center and Xinghan Square ® Ms. Hou Weiwei, a professional certified master, led a team called Playable Design to create a large-scale LEGO mosaic artwork called "Thousand Miles of Rivers and Mountains (Part)" as a charity sale item and donated it to International Obis for free. The artwork was exhibited and auctioned off during the "Walking On Air: Art Accompanying" art exhibition period, and the proceeds from the auction will support China's eye health and blindness prevention public welfare projects. The work recruited personnel from special education families to co create, promoting interaction and communication between people from different backgrounds and professional fields, practicing the spirit of social linkage and public welfare, and conveying care for disabled groups.
05

LUMINA ART&LUMINA Life+
Building a bridge of love and exploring diverse lifestyles
Connection with public welfare

It is worth mentioning that, in addition to the activities, the Henderson Shanghai Star series projects are also exploring innovative forms of combining public welfare art, integrating diverse resource advantages, and solidifying the long-term commitment to sustainable development. The "LUMINA ART" and "LUMINA Life+" platforms built this year will fully leverage their advantages and serve as a bridge and link. Through the participation of artists from all walks of life, Shanghai Lianquan Public Welfare Foundation, and Da Ai Yicang Charity Store, they will continue to contribute to public welfare and explore the connection between diverse lifestyles and public welfare in a light natural social atmosphere.
06

Click to Explore the Charity Fundraising plan
Create a Colorful Life
Create a Multicultural and Inclusive Community

In addition, during the exhibition, there will also be themed tours, art markets, and other rich activities, hoping to awaken the public's perception of the beauty of life. Relying on the profound artistic and cultural heritage of the west bank, the Xingyang West Bank Center and Xinghan Square will carefully cultivate the development of the "Star" integrated ecosystem, continuously enhance the experience and commercial value of the space, and jointly seek the organic connection of art, community, and lifestyle, forming a unique multicultural integrated community.

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